It was shorty after my 2 month trip to Ecuador that I came back and launched bambüz. When I got back from the trip, I immediately began working on the vision that I had for the new company. I had always considered dying socks as a side hustle, but after seeing the popularity of the end result, I saw the potential in it. You see, I had been selling socks for years before I decided to really grow it into something more (another story). Then perhaps something clicked, or I just couldn't stand the entrepreneurial itch anymore. I worked quickly to build a website; taking product photos with my phone, making social media profiles, and creating nearly everything needed to start a brand (I thought). Then before I launched the site, I made sure that everyone and their mother knew about.
I had a lot of traffic when I first launched the site. A lot of people saw it. But the thing was, no one ordered socks. I had only 1 order within the first month. I wasn't sure what components worn't working. Why weren't people ordering socks? Looking back I can see it was 2 major factors that kept me from getting sales: patience and putting in the work. I simply didn't understand either of those things at the time, and had a "If I build it they will come" mentality. Now I know, that's not how it works. You have to put in the work if you want something to manifest. But I guess I did realize that in part, because my next step was to validate my product with a Kickstarter.
The Kickstarter is a whole other story (I'll write about that later). The important part is that my campaign was more successful than I expected, meaning people were digging what I was offering. After I delivered all of the rewards to backers (took longer than expected), I asked myself "What's next?". Well, I realized that I wanted to bring more than just socks to the world. The word "bloom" just popped into my head one day, and I knew I had to use it for something. I just ended up using it sooner than expected. Of course, I wanted it to be spelled differently than just the actual word, and I loved the two dots over the 'u' on "bambüz". This meant that I had to change all of my branding I had created so far, also risking customer loyalty. So without much splash or telling anyone, I began working on the name change, intentionally slipped it right into people's experience of bambüz, and let them connect the dots when they saw the brand change.
So what's next? You'll just have to see. Most of the time I don't even know what's next until it comes to me. What I do know though, is that blüm stands for way more than just clothing. It was created with the intent to celebrate the people who do what they love no matter what anyone else tells them. The people who treat everyday like it's their last, and put in the work to better themselves day in and day out. This is what blüm stands for. This is what I believe. Tell me what you believe by sending me a message, or leaving a comment below.